Read
Zeitgeist Mindset - a new approach to travel marketing link link link
Research + post in your blog
1. What is zeitgeist?
2. Ace Hotels - what do they do that creates zeitgeist?
Bring to class
Identify an hospitality brand other than Ace Hotels that embraces zeitgeist to differentiate their hotels. You will present as a panel discussion in class.
Quiz
Quick quiz on reading + research in class. 5 questions - 20 minutes.
Class Discussion
How can independent hotels create employ brand collaboration strategy to create memorable customer experiences?
Personal Assessment - please complete to finish today's session!
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