Advice for your #hospitality career +digitalskills

Just a few suggestions for #hospitalitycareer success:

• Permissionless -you don't have to wait for someone to approve of what you do!!
• Read - Without Their Permission 
• Follow - author - Alexis Ohanian - 24 years old, billionaire + generous

• Participate - learn, comment + share expertise - MIM = make it meaningful
• New collaborations
• Hotel Speak
• Hotel Marketing Strategies
• Skift
• Tnooz

•  Passion - what topics are most interesting to you? How can you change the industry??
• A passionate hospitality guy - Chip Conley
• Claude Sendlinger - another hospitality passionate guy

 Who is YOUR role model??

If you want to stay on the cutting edge, you can join me on Linked In .. or .. Futuremakers ...or G+

• I look forward to your success!!

#starwoodhotels betas SPG app for +GoogleGlass

+Starwood Preferred Guest® (SPG) is testing app delivered services for their loyalty program members.

#Wearables are the new service delivery platform.

+hoteltonight - Look Ahead Option

+Hotel Tonight launched #LookAhead - article here

• Let's discuss impact
• Booking windows
• Revenue Management + pricing planning

• Concept 'planned spontenaity'

Go To Sources for Staying Up to Date Digitally

My 3 favorite sources

• Mashable - for digital, social + business
• Mobile app is super for quick reads

• The Verge
• 90 second videos = easy + informative

• Marketing Tech Blog
• An aggregator news site - mobile app is where I read it

+Citizen M Hotel #NYC - Totally #cheeky attitude + fun

+citizenM hotels totally gets it - focus = guests as global mobile nomads + local flair.

The #NYC #TimesSquare CitizenM hotel opening was a successful alchemy of social brash blogger slumber party + cheeky traditional bell hop in front rival hotel + fun, funky art to - my favorite - 'no hotel cliches' stop motion video.

Congratulations #CitizenM Hotels on your brassy creative approach that is so Noo Yawk attitude !!

PES, the genius that created this stop motion, has a fantastic YouTube channel - GO THERE!!

H/T Hotel Marketing Strategies for publishing the tips.

#BusinessClass Airline Seats - #IoT

Airline Seats of the Future = personalize service and entertainment options by accessing personal data - WITH permission.

Internet of Things #IoT

4th Screen - Smartwatch Apps

Take a look at the video for Android wear.

#MobileWebsite Covert - #Dudamobile

MBA 2 A + B - during the next session , each of you will use a tool and convert an existing site to #mobile hotel site.

To help you better understand the elements  that make a mobile site attractions AND actionable, take a look at this slideshare.

Le grand balcon hôtel toulouse site mobile from Oneglobe Network

Here is another example of Hotel Website converted to mobile. 

#HaikuDeck Presentation Tool for next session

Here is a review and brief on +Haiku Deck , which we will use for the class exercise for the next session...Link here

Liz's +GenC worksheet

Worksheet Link

T Shaped Skills

Post your cool discoveries in the comments, please

Gen C, Millennial Mindset discoveries

New Now Next - 2nd Semester Topics

Bravo - You are almost finished with your MBA courses!!  In the short time left to explore digital - what should we work on together?

In the comment section below, please write in what YOU would find valuable to cover in this last semester.  Suggestions can be in a variety of categories:

• Topics + trends
• Business problems to solve
• Expertise to help in your career success

 Keep in mind we have moved to entrepreneurial learning = You will do the research + thinking...the Instructor (me) is just a guide.

Let's discuss in our next class!!

Follow Up Reputation Management

Key questions from our last session....

• Should hotels and hospitality businesses encourage their customers to post reviews on TripAdvisor, Google Plus and other public sites?
• Should hotels and hospitality businesses incorporate better in-stay communication tools, such as +LoungeUp -  and fix problems before guests leave the property?
• Should hotels and hospitality businesses incorporate digital guest feedback tools within their own sites and digital touchpoints?

 Comment capture tools...

https://getsatisfaction.com/corp/
http://www.disqus.com/
http://web.livefyre.com/

 

• 
  

Google Users - 10 Sites to Help You with Privacy

We will take a look at these in class - 10 Google URLs

Semester 2 - You almost finished with your MBA

Let's get started....

• This semester we will use entrepreneurial learning methods - you lead your own learning
• Syllabus is in the 'Info' section
• The work for today is in tab 'Sem 2 - Session 1'
• No need to share to Google + account - I will be deleting the private community - for privacy purposes

Customer Path to Purchase

#CMHshare Paris Think Tank

Think Tank 17/02 Details - #sharingeconomy

Our Think Tank is next week...and you will get to see alot of WOW!!

All details are in the Think Tank website.

Presenters will include +LoungeUp  +BnbSitter +snaptraveller #HotelInfluencerReport andAxoro 

There will be some surprises as well.

Be sure BYOD - bring your own device - needed for digital participation.  See you there!!

Think Tank 2014 #CMHshare #SharingEconomy

Think Tank Paris #CMHshare Collaborative Commerce

Think Tank Paris 2014 details are online...Collaborative Commerce or Sharing Economy is the theme.

We have a great line up of innovators to converse with all the participants.  Look forward to concepts and platforms that you have not seen before...definite WOWs.

See you on 17/02 at Paris Story ... a super venue for the Think Tank spirit.

 

A FutureMakers blog post with links to our innovative presenters.

All ideas and suggestions welcome!!

MBA 2 B - Final Presentation - Content Marketing

Final Presentation - Due Date 06/02

Topic to explore - Content Marketing

The questions:

1. What is content marketing?

2. How + why is it used by hotels and accommodation providers (e.g. AirBnB)

3. How does UGC  User Generated Content fit into content marketing plans?

Article on Marriott's content marketing - click here 

Starwood's Aloft Hotels uses UCG via Instagram to 'socialize' the  hotel lobby.

Assignment:

• Create a presentation using Emaze
• In the presentation include:
• Content marketing graphic that defines the topic (you can search online in images)
• Answers to the 3 questions
• 5 additional examples of content marketing - not from Marriott or Aloft
• Screenshot + link to your examples
• 3 examples of UCG
• Screenshot + link to your examples

Hint - set up Google Alerts for the topics and you will have lots of materials to work with - it is a hot topic.

Think Tank 17/02 - please block the date #sharingeconomy

Every year CMH + Oneglobe organizes a Think Tank just for MBA 2.  A workshop style gathering of cutting edge businesses + startups who present and discuss their innovations.

This year the Think Tank is 17/02 - 10 AM to 4 PM.

Attendance is required for all MBA 2 students
Participation will be part of your second semester grade in Digital Marketing.

But you won't want to miss the cutting edge hospitality disruptors that will be present 

The topic is the Sharing Economy.

You have all heard of BlaBlaCar and AirBnB - so you get the share idea.

Presenters will included BnBsitter, SnapTraveller, Share&Go from LoungeUp + Hotel Influencer Report.

So block your agenda + tell your boss - 17/02 you will see the future of hospitality careers.

MBA 2 B - Session 16/01 - In Class work

 Web Experience Management video
 
I know that this is an intense week so we'll work on a fun project tonight....exploring some WOW websites.

You can share sites that you have found that are impressive + progressive.

Here's a small collection for your viewing pleasure

Eccelstone Square Hotel

Citizen M Glasgow

Ellerman House

Design Hotels

Hotel Daniel Vienna

Liberty Hotel Boston

The Standard LA

Ace Hotel London


A neat feature in Affina Hotels


The First Impressions is no longer the lobby!

Final Assessment

MBA2 A Link to final assessment