MBA 2 B - Final Presentation - Content Marketing

Final Presentation - Due Date 06/02

Topic to explore - Content Marketing

The questions:

1. What is content marketing?

2. How + why is it used by hotels and accommodation providers (e.g. AirBnB)

3. How does UGC  User Generated Content fit into content marketing plans?

Article on Marriott's content marketing - click here 

Starwood's Aloft Hotels uses UCG via Instagram to 'socialize' the  hotel lobby.

Assignment:

• Create a presentation using Emaze
• In the presentation include:
• Content marketing graphic that defines the topic (you can search online in images)
• Answers to the 3 questions
• 5 additional examples of content marketing - not from Marriott or Aloft
• Screenshot + link to your examples
• 3 examples of UCG
• Screenshot + link to your examples

Hint - set up Google Alerts for the topics and you will have lots of materials to work with - it is a hot topic.