MBA 2 B - Final Presentation - Content Marketing

Final Presentation - Due Date 06/02

Topic to explore - Content Marketing

The questions:

1. What is content marketing?

2. How + why is it used by hotels and accommodation providers (e.g. AirBnB)

3. How does UGC  User Generated Content fit into content marketing plans?

Article on Marriott's content marketing - click here 

Starwood's Aloft Hotels uses UCG via Instagram to 'socialize' the  hotel lobby.

Assignment:

• Create a presentation using Emaze
• In the presentation include:
• Content marketing graphic that defines the topic (you can search online in images)
• Answers to the 3 questions
• 5 additional examples of content marketing - not from Marriott or Aloft
• Screenshot + link to your examples
• 3 examples of UCG
• Screenshot + link to your examples

Hint - set up Google Alerts for the topics and you will have lots of materials to work with - it is a hot topic.

Think Tank 17/02 - please block the date #sharingeconomy

Every year CMH + Oneglobe organizes a Think Tank just for MBA 2.  A workshop style gathering of cutting edge businesses + startups who present and discuss their innovations.

This year the Think Tank is 17/02 - 10 AM to 4 PM.

Attendance is required for all MBA 2 students
Participation will be part of your second semester grade in Digital Marketing.

But you won't want to miss the cutting edge hospitality disruptors that will be present 

The topic is the Sharing Economy.

You have all heard of BlaBlaCar and AirBnB - so you get the share idea.

Presenters will included BnBsitter, SnapTraveller, Share&Go from LoungeUp + Hotel Influencer Report.

So block your agenda + tell your boss - 17/02 you will see the future of hospitality careers.

MBA 2 B - Session 16/01 - In Class work

 Web Experience Management video
 
I know that this is an intense week so we'll work on a fun project tonight....exploring some WOW websites.

You can share sites that you have found that are impressive + progressive.

Here's a small collection for your viewing pleasure

Eccelstone Square Hotel

Citizen M Glasgow

Ellerman House

Design Hotels

Hotel Daniel Vienna

Liberty Hotel Boston

The Standard LA

Ace Hotel London


A neat feature in Affina Hotels


The First Impressions is no longer the lobby!

Final Assessment

MBA2 A Link to final assessment